Building market share is all about improving customer retention and new market penetration. Increasing "Wallet Share" is about winning more of your customer's "in-category" business. Both require a strategy that produces improved quality and greater variety. Competing on price alone has proven to be a failure, because customers who buy according to price are never brand loyal anyway. To compete and succeed, companies must produce high quality routinely, and breakthrough innovation frequently. This is Quality Excellence.
To rise to this challenge, you will need a team of dedicated and energetic employees, some graph paper, coloured pencils and rulers, maybe a spreadsheet or two, and this eManual from Synerlux Corporation.
|
