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... Chapter 2 Excerpt: 'Defining Corporate Health'
With all of the ambition, energy and creativity we invest in our businesses, it is only natural that we should want some sort of progress indicator. Regardless of the nature of the journey, there is something in each of us that is comforted by the exact details of how far we have come, and how far we have yet to go. The issue here is which scale of measurement companies should use to gauge their performance.
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