The idea of strategy formulation has become fatally entangled with the process of formal planning. This is where we get the term "strategic planning". Of course, there are alternatives to this heavily formalized approach... ... read the 612 words that used to be in this web article by buying...
...Chapter 15 Excerpt: 'Strategy Formulation'
In business, as in any complex human endeavour, people must work together effectively and with common purpose. Giving people in companies a clear understanding of their common purpose, and coordinating their individual activities is a major challenge. Two issues are key here. 1) How will companies develop a common purpose and instil every employee with it? 2) How will the work of individuals be coordinated in step with this common purpose?