| COMPARE |
The Myth |
The Truth |
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Effective business strategies are made of formal planning procedures. |
Effective business strategies emerge from coordination, flexibility and responsiveness. |
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Objective |
To develop an integrated course of action in advance of that action. |
To develop a coordinated, flexible and responsive posture. |
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Method |
Formalized strategic planning. |
Teamwork. |
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Reasoning |
"We have to see the future in order to plan for it." |
"We have to work together to create the future we want." |
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Outcome |
A detailed plan that; is often not workable, becomes outdated quickly, inspires little confidence and even less commitment. |
The ability to respond quickly to emerging market trends with high value-added products and services. |
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Beneficiary |
Advocates of formal planning. |
The company as a whole, teams specifically and customers especially. |
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Result |
No value is added by the planning process or the plan. |
The process of forging strategies out of coordination, flexibility and responsiveness helps people in companies to develop the critical competencies they need to win larger and larger shares of their markets. |
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