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Organizational Innovations for Modern Enterprise

15   Strategy Formulation


COMPARE The Myth The Truth

Effective business strategies are made of formal planning procedures.

Effective business strategies emerge from coordination, flexibility and responsiveness.

Objective To develop an integrated course of action in advance of that action. To develop a coordinated, flexible and responsive posture.  
Method Formalized strategic planning. Teamwork.  
Reasoning
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Outcome
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Beneficiary
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Result
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They say; 'Fail to plan and plan to fail'; which sounds good, except when the unexpected demands flexibility, and rigid control is what you're best at.
... Chapter 15 Excerpt: 'Strategy Formulation'
 
In business, as in any complex human endeavour, people must work together effectively and with common purpose. Giving people in companies a clear understanding of their common purpose, and coordinating their individual activities is a major challenge. Two issues are key here. 1) How will companies develop a common purpose and instil every employee with it? 2) How will the work of individuals be coordinated in step with this common purpose?
 
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