| COMPARE |
The Old Way |
The New Way |
|
|
Quality is relative. |
Quality is absolute. |
|
|
Objective |
Defines "high quality" through a process of comparison with the offerings of a company’s closest competitors. |
Defines "high quality" by asking what is possible. |
|
|
Method |
Products and services are engineered to compete only with the company’s closest competitors. |
Products and services are developed that meet customer needs and exceed customer expectations. World-class excellence is the goal. |
|
|
Perspective |
"We must stay ahead of, or keep up with our closest competitors." "Watch your back." |
"Our customers deserve the best, and we will give it to them." "Keep your eyes on your customers." |
|
|
Reasoning |
The real game is with our local/comparable competition... Read the rest in... |
The real game is with our customers.... Read the rest in... |
|
|
Nature of Inputs |
Read this in... |
Read this in... |
|
|
Nature of Outputs |
Read this in... |
Read this in... |
|
|
Internal Systems |
Read this in... |
Read this in... |
|
|
Employee Outcome |
Read this in... |
Read this in... |
|
|
Customer Outcome |
Read this in... |
Read this in... |
|
|
Market Outcome |
Read this in... |
Read this in... |
|
|
Result |
Read this in... |
Read this in... |
|
