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Organizational Innovations for Modern Enterprise

Product Customization
  Saxenian describes how Silicon Valley firms realized that their competitive angle was in product customization. They came to understand during the 1980's, that... ... read the 231 words that used to be in this web article by buying...  

How we perceive our markets and our positions in them; can colour our thinking or even blind us. That's why it always pays to have clear vision.
... Chapter 18 Excerpt: 'Defining the Marketplace'
 
The perceptions we hold direct the ways in which we act. Our actions in turn bring reactions, which further shape our perceptions. How companies perceive their markets and their mission within them, will therefore ultimately determine how they succeed, and how they fail in those markets.
 
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