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The Problem with a Profit Focus |
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Dean and Evans cite a 1989 study by MIT researchers Michael L. Dertouzos, Richard K. Lester and Robert M. Solow entitled "Made in America: Regaining the Productive Edge". These researchers found five basic reasons why American companies have lost their ability to compete: 1) Outdated strategies that focus on marketing and finance rather than manufacturing excellence, 2) Short term perspectives, 3) Technological weaknesses in R & D and production, 4) Inadequate human resource policies, and 5) A lack of cooperation. A single-minded focus on profit is the most common root cause of each of these problems.
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Dean, James W., Evans, James R. Total Quality: Management, Organization and Strategy. West Publishing Company. Minneapolis/St. Paul. 1994.
This incredibly detailed yet easily digestible text provides readers with a workable understanding of the Total Quality movement. Everything from the nuts and bolts to the grander scheme of a TQ effort are discussed in easy to understand terms. Dean and Evans use numerous diagrams, tables and case studies to clarify messages and deliver understanding. This is an excellent text for companies to use to conceptualize and launch their own comprehensive, systematic and scientific Total Quality Effort (not to be confused with the documentation-intensive efforts called for by ISO 9000 certification). This book is a how-to guide for real quality innovation.
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