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Organizational Innovations for Modern Enterprise

18   Defining the Marketplace

THE OLD WAY: The market is an ocean of consumers.
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  Few things in this world are as inspiring as the immensity and mystery of the ocean’s depths. It is understandable that early business leaders co-opted the image to describe the marketplace. This inspiring yet straightforward image provided an easily understandable description of what happens to our products and services after the sale... ... read the 481 words that used to be in this web article by buying...
 

How we perceive our markets and our positions in them; can colour our thinking or even blind us. That's why it always pays to have clear vision.
... Chapter 18 Excerpt: 'Defining the Marketplace'
 
The perceptions we hold direct the ways in which we act. Our actions in turn bring reactions, which further shape our perceptions. How companies perceive their markets and their mission within them, will therefore ultimately determine how they succeed, and how they fail in those markets.
 
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