New Way of Defining the Marketplace as a Mosaic of Customers

Organizational Innovations for Modern Enterprise

18 Defining the Marketplace

THE NEW WAY: The market is a mosaic of customers.

To be meaningful, our understanding of our markets has to be detailed and specific. We must see those who use our products and services not simply as gapping-jaw consumers, but as people — as customers and clients. Companies must... ... read the 734 words that used to be in this web article by buying...

How we perceive our markets and our positions in them; can colour our thinking or even blind us. That's why it always pays to have clear vision.

... Chapter 18 Excerpt: 'Defining the Marketplace'

The perceptions we hold direct the ways in which we act. Our actions in turn bring reactions, which further shape our perceptions. How companies perceive their markets and their mission within them, will therefore ultimately determine how they succeed, and how they fail in those markets.

Pre-tax retail price $0.99 USD. ...or buy the whole ebook for only $4.95!

.pdf version

.epub version

.mobi version

Browse other chapters here

Building Enterprise Synergy - Dial 416-428-1716