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The Old Way |
The New Way |
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The market is an ocean of consumers. |
The market is a mosaic of customers. |
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Objective |
To provide companies with an inspiring yet easily understandable vision of what happens after the sale. |
To provide companies with an accurate understanding of the process they need to win new customers and keep existing ones loyal. |
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Method |
High volume production of generic, "one size fits all" products and services for mass market appeal. This company’s interest in "consumers" ends when...
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Low volume production of customized products and services for micro-market saturation. This company’s interest in customers is never ending, and...
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Reasoning |
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Customer Outcome |
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Market Outcome |
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Competitive Outcome |
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Result |
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