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Building Market Share

  Scholtes' book, based heavily on the teachings of quality guru Dr. W. Edwards Deming, reminds us of his first point for management - that one of the purposes and responsibilities of companies is to stay in business and provide jobs. To this end, companies must be willing to give up short-term profits, so that they may capture a high market share in the future. This is accomplished by providing customers with all the variety they want and need, and all the quality they deserve.
 
 

 
  Scholtes, Peter R., et al. The Team Handbook. Joiner Associates Inc. Madison: WI. 1988.
 
This book itself is the product of seamless teamwork. Based heavily on the teachings of American quality guru Dr. W. Edwards Deming, the team handbook is an easily accessible and highly practical guide to quality improvement. Dr. Deming, a statistician by profession, developed many of his theories while helping American industry improve its military production during the Second World War. In 1950 he accepted an invitation from the Japanese to help them improve the quality of their consumer products. He taught the Japanese about statistical process control, continuous incremental improvement, and the importance of ongoing customer research.
 
 
  Due largely to Dr. Deming's influence, the "Made in Japan" label has become a globally recognized mark of quality. This book contains many of the same insights, and is an invaluable resource for organizations using teams to improve quality. Numerous diagrams, charts and worksheets demystify the methods of quality improvement, and provide a framework which companies can use to tap the full potential of each and every employee.
 
 

 
 

 
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