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Organizational Innovations for Modern Enterprise

Building Market Share
  Scholtes' book, based heavily on the teachings of quality guru Dr. W. Edwards Deming, reminds us of his first point for management - that one of the purposes and responsibilities of companies is to stay in business and provide jobs. To this end, companies must... ... read the 218 words that used to be in this web article by buying...  

How we perceive our markets and our positions in them; can colour our thinking or even blind us. That's why it always pays to have clear vision.
... Chapter 18 Excerpt: 'Defining the Marketplace'
 
The perceptions we hold direct the ways in which we act. Our actions in turn bring reactions, which further shape our perceptions. How companies perceive their markets and their mission within them, will therefore ultimately determine how they succeed, and how they fail in those markets.
 
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