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Management as Coaching |
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Moss Kanter identifies the major crises avoidance role of managers as a coaching responsibility. In this role, managers coach employees with embryonic ideas that do not fit into existing business operations. They develop and refine new ideas, find subject matter experts to lend assistance, and help develop a "pitch" to sell the idea to senior management. When new ideas are still hatching, these managers serve a critical role, helping their companies to innovate into new areas of business opportunity. This mitigates the danger of ending product and service life cycles, and keeps talented and entrepreneurial staff members on-line and in the company.
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Moss Kanter, Rosabeth. "The New Managerial Work" in Harvard Business Review. Harvard Business School Press. Boston: MA. November-December, 1989.
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