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Organizational Innovations for Modern Enterprise

Lean Manufacturing for Lean Marketing
  Womack, Jones and Roos illustrate how the Japanese auto maker's use of lean manufacturing, also enables a radically different, lean marketing approach to designing for customer satisfaction. The authors term Western marketing as a "push" system. Here, car buyers are pushed into buying with aggressive... ... read the 391 words that used to be in this web article by buying...  

How we perceive our markets and our positions in them; can colour our thinking or even blind us. That's why it always pays to have clear vision.
... Chapter 18 Excerpt: 'Defining the Marketplace'
 
The perceptions we hold direct the ways in which we act. Our actions in turn bring reactions, which further shape our perceptions. How companies perceive their markets and their mission within them, will therefore ultimately determine how they succeed, and how they fail in those markets.
 
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