To rally support for an idea by associating it with "great minds".
To promote constructive criticism of new ideas.
Perspective
People are obliged to go along with new ideas... Read the rest in...
People are obliged to examine, test and improve... Read the rest in...
Method
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Beneficiary
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Employee Outcome
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Market Outcome
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Results
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... Chapter 5 Excerpt: 'Intellectual Freedom'
Can people recognize a good idea when they see one? The answer to this question is iffy. When a good idea arises in an organization, the answer is even less reliable. Why have so many companies had such a hard time generating, recognizing and acting on good ideas? The short answer is that many companies are crowded with people who are passive and even politicized. To a great extent, this is due to the ways in which new ideas are brought into the company's "frame of reference".