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Organizational Innovations for Modern Enterprise

2   Defining Corporate Health

THE TRUTH: Healthy companies have many customers.
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The Myth  |   Comparison Table  |  Index
  The new bottom line for business is market share, or similarly, "wallet share". Both of these are indicators of a company’s performance, within the context of the marketplace. As such, they provide an indicator of a company’s strategic power — that is, the ability to create the future it wants. Market share is all about... ... read the 313 words that used to be in this web article by buying...
 

Find out why profits are a poor measure of corporate health. Learn a better way to measure success; that lends perspective and provides guidance.
... Chapter 2 Excerpt: 'Defining Corporate Health'
 
With all of the ambition, energy and creativity we invest in our businesses, it is only natural that we should want some sort of progress indicator. Regardless of the nature of the journey, there is something in each of us that is comforted by the exact details of how far we have come, and how far we have yet to go. The issue here is which scale of measurement companies should use to gauge their performance.
 
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