| COMPARE |
The Myth |
The Truth |
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Healthy companies have lots of profit. |
Healthy companies have many customers. |
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Objective |
More Money. |
More customers (i.e. market-share), and more of their customer’s business (i.e. wallet-share). |
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Method |
Downsizing, putting off training, and cutting corners. The main push is to save money. The frame of action is immediate/ short-term. |
Investing in the development of expertise. The main push is to improve quality. The frame of action is long-term/forever. |
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Perspective |
"What happened last quarter?" Important issues are tracked on the financial books. |
"What do our customers need?" Important issues are tracked on the customer manifest. |
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Production Strategy |
High volume production of generic, basic products and services. |
Mass-Customization production of many, diverse products and services. |
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Inputs & Outputs |
The cheapest inputs available are used to produce and provide the cheapest products and services in the immediate market. |
The best inputs available are used to produce and provide the best products and services in the world. |
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Beneficiary |
Shareholders, in the short-term. |
Employees, customers, suppliers and shareholders as well, over the long-term. |
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Employee Outcome |
Stress of overwork and fear of job loss. |
Greater satisfaction with, and stronger commitment to more meaningful work. Enhanced job security.(Through Maximum Employee Contribution). |
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