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Corporate Communication |
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Baar and Makabe's article underlines the critical importance of ongoing, two-way communication between workers and management. The article is based on the story of a consumer electronics plant trying to come to terms with a new ownership. They reveal how the new assumptions of the new owners can cause chaos when those assumptions are not properly explained to workers and supervisors. The result was the persistence of the old set of assumptions and values, and the unmet expectations of workers, supervisors and the plant's new owners. While the new owners may have had the best intentions, their inability to communicate them caused stress to skyrocket, as the incumbent workforce continued to measure the new strategy by the old yardstick.
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Baar, Ellen., Makabe, Tomoko. Bureaucratic and Flexible Structures: The Transition from American to Japanese Management. Paper presented to the 1988 annual meeting of the Canadian Sociology and Anthropology Association, Windsor, Ontario.
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