Some readers will recognize this never-ending process as the Shewhart Cycle of Continuous Improvement, or the "Plan-do-study-act" (PDSA) cycle. Scholtes' "Team Handbook" reveals how... ... read the 299 words that used to be in this web article by buying...
...Chapter 18 Excerpt: 'Defining the Marketplace'
The perceptions we hold direct the ways in which we act. Our actions in turn bring reactions, which further shape our perceptions. How companies perceive their markets and their mission within them, will therefore ultimately determine how they succeed, and how they fail in those markets.