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Organizational Innovations for Modern Enterprise

3   The Essence of Competition

THE TRUTH: Being competitive means improving quality.
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  Having the lowest price does not make you the most competitive choice, only the cheapest. What does make you competitive is offering the highest quality possible, for a reasonable price. "Going that extra mile" is the only way to... ... read the 254 words that used to be in this web article by buying...
 

Learn why cost-cutting is not the path to improved competitiveness, and why it may hasten decline. Learn to avoid a negative dynamic.
... Chapter 3 Excerpt: 'The Essence of Competition'
 
Since the dawn of commerce, business people have been asking, "How do we compete?" The answers they came up with have varied widely, both in terms of approach and effectiveness. Needless to say, some approaches are more effective than others. To succeed, companies must understand more than just how to compete. They must also understand exactly where and when they should compete, and where and when they should not.
 
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