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... Chapter 3 Excerpt: 'The Essence of Competition'
Since the dawn of commerce, business people have been asking, "How do we compete?" The answers they came up with have varied widely, both in terms of approach and effectiveness. Needless to say, some approaches are more effective than others. To succeed, companies must understand more than just how to compete. They must also understand exactly where and when they should compete, and where and when they should not.
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