| COMPARE |
The Myth |
The Truth |
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Being competitive means cutting costs. |
Being competitive means improving quality. |
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Objective |
To attract more customers by lowering prices. |
To attract more customers by improving quality. |
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Method |
Delivering "one size fits all" products and services, with the bare minimum support needed to get the customer to buy. Focus is on the one-off sale. Deals are...
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Delivering customized products and services, with as much support as is feasible. Focus is on developing customer loyalty. The spotlight on...
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Inputs & Outputs |
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Result for Internal Systems |
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Competitive Outcome |
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Market Outcome |
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