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... Chapter 19 Excerpt: 'Enterprise Asset Management'
In its pure essence, a company is defined by its assets and its beliefs. Everything about what it does and how it does it, are expressions of the marriage between these two elements. The struggle companies must undertake, is to bring everything together in the right way. Most people readily agree that "right" is a matter of environment and mission. Others say it's a matter of principle. To ask; "How do we manage our assets?" is to pre-empt the issue. To arrive at a worthwhile answer, we must first ask; "What are assets?"
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